Room Key Adds Hotel Partners

Dallas-based Roomkey, the online hotel booking and search engine backed by a long list of hotel partners, has added more partners to that list. The site said it has added La Quinta Inns & Suites, Millennium Hotels & Resorts and The Leading Hotels of the World (LHW) as partners, who will list their hotel inventory on the site. Room Key launched in January, as an alternative to existing hotel sites, connecting travelers directly with hotel listings from those hotel chain owners. The site said the addition of the three "effectivley doubles" the number of properties represented on the site. Roomkey was launched by Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International and Wyndham Hotel Group as an alternative hotel search engine in January; the site says it now is seeing over 14 million monthly visitors.