Revionics Wins Supermarket Operator

Austin-based Revionics, the developer of software used by retailers to manage their merchandizing and promotions, said this week that it has scored a win with supermarket operator Delhaize America. Financial impact of the deal was not disclosed. According to Revionics, Delhaize is using the company's software for price management and optimization. The company's software is used to both properly price items to maximize profits for companies, in addition to incentivize shoppers to buy more and buy more items, in addition to handling end of season and end of life markdowns on inventory. Revionics recently received a funding round from Motorola.