RetailMeNot is launching a big, media and marketing campaign to get the word out about its coupon and deals site, parent firm WhaleShark media said today. RetailMeNot said it is launching a new branding campaign across national television networks, including HGTV, E!, Bravo, TLC, Food Network, USA, TNT and others. The site said that the campaign--developed by agency GSD&M--will help consumer understand how they can save money on products using coupons on RetailMeNot. Austin-based WhaleShark did not say how much it is investing in the branding campaign, which is called "Score the Savings You Want". Typically, television advertising and branding has been a very expensive proposition for companies. GSD&M is also based in Austin, and is handling both the creative aspects as well as media planning and buying for RetailMeNot.
Top NewsTuesday, November 13, 2012
RetailMeNot In First National Ad, Branding Effort