RetailMeNot Debuts New Branding Campaign

Austin-based RetailMeNot has launched another big advertising campaign, saying this morning that its "Yours for the Saving" campaign has launched with two television ads. The new campaign was designed by agency Y&R New York. RetailMeNot did not say how much it is investing in the new campaign. The company also said the integrated media campaign is being run by Quigley-Simpson of Los Angeles, and will include television advertising and a digital presence both online and on mobile, as well as a strong "in-mall" advertising push with banner ads in 70 malls across the U.S. RetailMeNot offers up online coupons, coupon codes, discounts, and deals to consumers.