ReIntent Takes on Sales Lead Cleansing

Austin-based ReIntent said Monday that it has launched its first product, a software product which helps clean up leads and marketing databases for sales and marketing teams. The startup, led by Mathan Parasuram, says that its software gathers lead data from the web in real time, automating the population of information such as emails, companies, titles, and more for sales leads, and updating CRM software like Salesforce, Marketo, or Eloqua. The company said its software uses an algorithm to match incoming leads with information like employment and contact information, jobs, contact information, and more from dozens of online sources. Pricing on the new product was not announced.