Qples Links With Valassis To Power Digital Coupons

Arlington, Texas-based Qples, a developer of digital coupon software and tools, and coupon mailing firm Valassis have linked together in a exclusive alliance, the two said last week. The two said they will combine their platforms, to offer up Valassis' clients a comprehensive, digital coupon delivery solution. Qples develops software used to create and distribute digital coupons. Financial terms of the partnership were not announced. Qples' software helps companies create coupons, and publish them to Twitter, Pinterest, through email newsletters, and more. Qples is led by Brandi Johnson.