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Qcue Signs Atlanta Hawks, Atlanta Thrashers, Houston Rockets and Utah Jazz

Austin-based Qcue, a developer of dynamic pricing software for entertainment event operators, said this week that it has signed deals with the NBA's Atlanta Hawks, Houston Rockets and Utah Jazz, and the NHL's Atlanta Thrashers. Financial details of the wins were not disclosed. The firm said the wins with the three NBA teams are the first NBA customers for the company's technology. Qcue's software uses algorithms to calculate the price of tickets for events, to help those teams better sell tickets to meet public demand. The new teams are on top of existing customers San Francisco Giants, the Dallas Stars, International Speedway Corporation, Major League Baseball Advanced Media and Tickets.com.