Thursday, July 22, 2010
Qcue In Deal With Tickets.com, MLBAM
Austin-based Qcue, a developer of dynamic pricing technology for live events, said this week that it has inked a deal with Tickets.com and MLB Advanced Media (MLBAM), the interactive arm of Major League Baseball, to offer up its pricing engine to baseball clients. Financial details of the deal were not disclosed. Qcue's technology uses such information as pitching matchups, weather, opponents, day of the week, sales to-date and other market conditions to figure out optimal pricing for baseball venues. The firm says its customers currently include the San Francisco Giants and the Dallas Stars, in addition to MLBAM and Tickets.com.