PROS Launches Group Booking Software For Airlines

Houston-based software developer PROS said this morning that it has rolled a new software product, aimed at enabling airlines and customers to book group travel in real time. PROS said its new PROS Group Sales Optimizer (GSO) product is aimed at helping airlines assist their travel agent customers, and will help airlines with automated flight, pricing, and other features to maximize the likelihood of purchases. PROS claims its software makes real-time dynamic pricing for groups as easy as making individual travel arrangements.