Prelaunch Targets Early Adopters With New Service

A new, Austin-based startup, Prelaunch, said today that it has launched a new service to help attract early adopters to new consumer products. According to the startup, it is looking to help brands launch pre-orders, create buzz around upcoming products, generate sales, and help companies gather data on their upcoming products. The company is looking to reach early adopters by giving them the chance to gain access to limited edition and pre-launch products. The startup said it was co-founded by Donald Brewer.