Polygraph Launches Facebook Data Mining Product

Austin-based startup Polygraph Media, which is developing Facebook analytics tools, has launched its product into the market, the firm said Tuesday. Polygraph, which is headed by Chris Treadaway, is providing software which helps companies analyze their Facebook page performance, mining social data to help marketers understand the competitive landscape on Facebook. Polygraph said the first release of its tool is "the beginning of big things" for the company.