Pluck to Collaborate with French Agency

Pluck, a publisher of integrated social media software, revealed Wednesday that it will collaborate with a French agency in order to develop interactive online marketing solutions. The Austin-based firm identified its new partner as SecondWeb, a Parisian company that specializes in the strategy, design and development of marketing applications. According to Pluck, social media opportunities in France are "exploding" thanks to the growing popularity of social networking applications such as Facebook and Twitter. Pluck noted that it expects its partnership with SecondWeb to yield immediate results, adding that SecondWeb executives will provide "on the ground" service to Pluck's French customers. Pluck is a subsidiary of Demand Media.