Pluck Signs Miracle-Gro

Pluck Corp., a publisher of white-label social media applications, said today that the Scotts Miracle-Gro Co. has added Pluck's social-networking technology to its Web site. The financial impact of the customer win was not disclosed. Pluck said Scotts implemented social media capabilitiesóranging from blogs and forums to photo galleriesóto its popular lawn and gardening site earlier this year and, as a result, observed an 18 percent increase in year-over-year traffic. A subsidiary of Demand Media, Pluck is headquartered in Austin, Texas.