Pluck Signs Dallas Cowboys

Austin-based Pluck, a proivder of social media tools and social networking software, said Thursday that the firm's software has been selected by the Dallas Cowboys Football Club. Pluck said that the Dallas Cowoys will use the firm's Pluck SiteLife product across its web sites. Financial impact of the deal was not disclosed. Pluck's software adds comments, photo and video sharing, blogs, social networking, and other social media features to web sites. Pluck is a wholly owned subsidiary of Demand Media, which acquired the firm in March.