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Pluck Selected By Boston Globe

Austin-based Pluck, provider of social media software for publishers and retailers, said today that it has added The Boston Globe as a client. The financial impact of the customer win was not disclosed. Pluck said The Globe will use Pluck's SiteLife platform to power social media interactions--such as reader comments and feedback, blogs and community forums--for its online edition, which is read by around 2.5 million people each day. Headquartered in Austin, Pluck is a subsidiary of Demand Media, a privately held company founded in 2006 and based in Santa Monica, Calif.