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Pluck Scores Win At NFL

Pluck Corp., a provider of social media capabilities to publishers, brands and retailers, revealed Monday that it will power the fan communication features for the National Football League's official Web site, NFL.com. The financial impact of the customer win was not disclosed. Through Pluck's technology, the company explained, professional football fans will be able to respond to the Web site's content with comments, ratings, and by discussing their game-day experiences with other users. Headquartered in Austin, Texas, Pluck Corp. is a unit of Demand Media.