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Pluck Powers Chicago Bulls Site

Austin-based Pluck, the social networking software firm now owned by Demand Media, said Wednesday afternoon that it is powering a new basketball site for the NBA's Chicago Bulls. According to Pluck, the new, official fan community site, BullsConnect.com, went live October 29th. Financial impact of the win was not disclosed. The new Bulls site includes features such as allowing users to upload and share photos and videos, write blogs, and connect with other friends.