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Pluck Corp. Gets Batanga Win

Austin-based Pluck, a publisher of software applications that provide Web sites with social media capabilities, revealed Tuesday that Batanga Inc. has adopted Pluck's SiteLife platform. The financial impact of the customer win was not disclosed. Launched in 1999, Batanga.com is a Latin music and entertainment Web site targeting U.S. Hispanics. The site features large collections of streaming Latin content, including online radio stations, on-demand music video, lifestyle news and industry gossip. Pluck is a subsidiary of Demand Media Inc., a privately held company based in Santa Monica, Calif.