Austin-based Phurnace Software, which develops Java application deployment tools, said this week that it has added John Balena as Vice President of Sales and Services at the firm. Balena joins the company from Prime Paradigms International, a value added reseller, where he was CEO. Balena has also previously served at Symantec, where he headed the firm's mid-market sales organization, and also has been at ComplyChain and BMC Software. Phurnace is a venture-backed by S3 Ventures and DFJ Mercury.