OneSpot Names Austin Tech Veteran As Sales Head

Austin-based OneSpot, the developer of software which helps marketers Serve up targeted, branded content to their potential customers, has named longtime Austin technology veteran Jon Driscoll as its new Chief Revenue Officer. Driscoll was most recently the Chief Sales Officer at Spredfast, and also had served at Chief Revenue Officer at Mass Relevance. He also has served at Trilogy Software and OneSpot's software is used for "content sequencing", where branded content is shown to consumers through websites, email, paid ads, and other means to help drive sales and conversions.