OnceThere, Cofounded By HomeAway Vet, Launches Tour, Activity Booking Site

Austin-based startup OnceThere has launched a new, online tour and activity booking site, which it says is aimed at tackling the "last frontier" of online travel. The new startup, led by former HomeAway executive John weimer, said it lets people instantly book a wide range of experience, from walking tours to bike rentals and more. The company said that it service is similar to OpenTable, in that its service integrates with third party apps, such as HomeAway's guest apps. OnceThere said its founders are John Weimer and Joh Spencer (Vignette Software), and is backed by HomeAway co-founder Carl Shepherd and former HomeAway Chief Product Officer Tom Hale.