Taking The Pulse Of The Texas Technology Industry
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Taking The Pulse Of The Texas Technology Industry |
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 Thursday, December 20, 2012 Adlucent: New Google Shopping Changes Driving Conversions The new changes to Google--which has changed over Google's shopping results to be driven by paying advertisers, rather than just pure search results--is driving conversions and sales for retailers, according to advertising technology and analytics provider Adlucent. Adlucent says there has been an "expolosive growth" in Google Shopping Product Listing Ads (PLAs), with click-through rates on the ads about 95% higher than text ads, and CPCs 7% higher. A (More info...) posted on Thursday, December 20, 2012(Full story) ShopSavvy Debuts New Pricing Comparison Engine, Platform ShopSavvy, the developer of the mobile barcode scanning and comparison shopping app, said Thursday that it has released Product Cloud 2.0, its big-data platform which it says powers the real time pricing, inventory, and reviews for its app. According to the company, the platform provides more local store results, more online price results, and lower prices for a greater variety of products than its competitors. ShopSavvy competes against such competi (More info...) posted on Thursday, December 20, 2012(Full story) Dell Completes Credant Technologies Buy In what was a quick turnaround, Round Rock-based Dell said it has completed its acquisition of Addison, Texas-base dCredant Technologies, the developer of data protection and security tools. Dell had just announced the acquisition Tuesday. Financial terms of the acquisition were not announced. Dell said the buy will strengthen its security solutions. posted on Thursday, December 20, 2012(Full story) |
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