Thursday, February 26, 2009
MPower Changes Name to Orange Leap
Dallas-based MPower, a developer of constituent management and fund-raising software for non-profit organizations, reported Thursday that it has rebranded as Orange Leap. The Dallas-based company also adopted a new tagline: "Where Nonprofits Rise and Shine." Orange Leap said the name and slogan change more accurately reflect its broader mission of providing technology-based innovation and efficiency to the non-profit community. According to Orange Leap, the new name describes something "bright, energetic, vibrant and friendly." Orange Leap added that the revised moniker also reflects the company's culture—orange has been its corporate color for a long time.