Mouser Rolls Out Engineering Challenge

Dallas- and Fort Worth-based Mouser is ramping up the visibility of its campaign with celebrity engineer Grant Imahara, saying that it has launched a new set of engineering challenges called Empowering Innovation Together. The challenges--which are being promoted by Imahara and also includes the involvement of the electronic distributor's partners--will ask engineers to show their designs, through pictures or video, and enter to win bragging rights, swag, and prizes. The first in the series is the Robotics Empowering Innovation Challenge, and the company plans other similar challenges all tied to Imahara's celebrity.