Mood Media Links With Shazam

Austin-based Mood Media said this morning that it has tied with music recognition app developer Shazam, to power a new in-store, mobile marketing product. According to the two, they have launched Shazam In-Store, which uses an inaudible digital watermark through retailers' overhead music systems, which will deliver song information--and targeted business content--to mobile users. Financial details of the deal were not disclosed. The two said that Office Depot is using the product right now in its Office Depot and OfficeMax retail locations.