Midas Green Technologies Aims At Middle East

Austin-based Midas Green Technologies, a developer of data center cooling systems, is taking aim at the Middle Eastern market, saying it is rolling out its products at a conference in Dubai. The company has developed a unique technology which essentially immerses electronics and servers in a non-toxic, dielectric oil, which better cooling than typical air. The company said the non-conductive oil is more than 1,000 times more efficient than air at whisking away heat from electronics. The company said that company's system eliminates the need for data center HVAC, reducing A/C costs by up to 90 percent.