Tuesday, October 9, 2012
Mass Relevance Powers Service For Big Ten Network
Mass Relevance, the provider of real-time, social curation software, said Tuesday that it has linked with the Big Ten Network (BTN) to provide a social "second-screen" experience for fans. Financial details of the win were not disclosed. The Big Ten Network provides coverage of Big Ten football games and other sporting events. Mass Relevance said it is powering BTN CONNECT, a service which provides social content to fans of the Big Ten schools, allowing them to see stats, social chatter, and other information about their favorite schools. Mass Relevance is headed by Sam Decker.