Mass Relevance Launches New Product

Austin-based Mass Relevance, the provider of social media and engagement technology headed by Sam Decker, said this morning that it has launched a new product, Mass Relevance Product Studio. The firm said the new software is a new, self-serve offering for media, brands and agencies, which allows clients to create things such as interactive photo walls, real-time social content and polls, social voting, and more. Those tools are being used by such clients as FOX Sports Media Group, to power fan photo walls, leaderboards, and polls of their viewers, which tie together media events with web sites, and social media with traditional content and broadcasts. Mass Relevance is venture backed by Austin Ventures, Battery Ventures, Floodgate Fund, Allegro Venture Partners and Metamorphic Ventures.