Mass Relevance Adds $3.3 Million

Austin-based Mass Relevance, the provider of social curation software headed by Sam Decker, announced this morning that it has raised $3.3M in a Series A round. According to Mass Relevance, the round was led by Austin Ventures, included new investor Battery Ventures, as well as prior seed investors Floodgate Fund, Allegro Venture Partners and Metamorphic Ventures. Mass Relevance said the new round will go to accelerate growth for its platform among media, entertainment, consumer brands and retailers. Decker is a repeat entrepreneur, having headed up Bazaarvoice's marketing effort from startup to IPO. More information »