Macheen Debuts Branded Mobile Data Offering

Austin-based Macheen is expanding beyond offering its mobile, broadband connectivity service to OEMs as a white label service, and is launching its own, branded service called Macheen Mobile Connect, the company announced today. Macheen--which is led by Greg Stock--said it will let users connect to mobile broadband, without the need for a traditional data plan or use of unsecured, Wi-Fi hotspots. Macheen said the new offering will help it build relationships directly with its customers. Macheen had previously been only offering the service under white label relationships. Macheen is targeting device providers, letting them enable direct broadband connections from their devices without requiring their users to sign up for their own, mobile broadband plans. Pricing on the new service was not announced.