LIN Media Sets CEO At Federated Media

Austin-based media company LIN Media said this morning that it has named a new CEO over at its newly acquired online advertising company, Federated Media. According to LIN Media, it has named Jordan Hoffner to the role. Hoffner was previously President of Digital Media at IAC's Electus, and also had been at Google, YouTube, and NBC Universal. Hoffner is based in San Francisco. LIN Media--which operates a number of broadcast television stations--is using its acquisition of Federated Media to expand its footprint into the digital world. Federated Media helps online website and bloggers by connecting them with advertisers.