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Inovis Acquires Atlanta-Based BetweenMarkets

Austin-based Inovis, a publisher of on-demand corporate communications software, announced Monday that it has acquired BetweenMarkets, a developer of on-demand trading partner applications for supply chain hubs and suppliers. Terms of the deal were not disclosed. Inovis explained that BetweenMarkets' software will complement the large volume of trading partner transactions that Inovis' code currently processes. Inovis noted that Erik Huddleston, BetweenMarkets' founder and chief technology officer, will join Inovis as vice president of strategic applications. Inovis also said it will retain BetweenMarkets' development, support and marketing staff. BetweenMarkets is based in Atlanta.