Friday, June 8, 2007
Idearc Ties Listings Into Online Ad Network
Dallas, Texas-based phone directory publisher Idearc Media reported this week that it is in a deal with DirectoryM, to distribute its Superpages.com advertisers' content into DirectoryM's online advertising network. DirectoryM operates an online advertising network which includes sites like Newsweek, PC World, The Financial Times, and the 42 business journals published by American City Business Journals. Financial terms of the deal were not disclosed. Superpages.com is Idearc's online yellow pages property: the firm also publishes Verizon's Yellow and White Pages.