Tuesday, February 14, 2012
Hotels.com Plans Rebranding Push
Dallas-based travel booking site Hotels.com said today that it is planning a big, brand revamp, with a new logo, advertising, tagline, and websites. Hotels.com explained that it has launched a new logo today, with global branding changes rolling out throughout the year across most countries served by the service. The company also said it will be launching an advertising push as part of the rebranding, featuring an updated animated spokesperson, who will no longer by Claymation and instead will be computer generated.