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Hotels.com Boots Up Presidential Themed Ad Campaign

Dallas-based Hotels.com has booted up a new ad campaign which capitalizes on the Presidential election year, promoting "Captain Obvious" for President. Captain Obvious--a character created by Hotels.com for its television commercials--talks about how he is "fit" to win the race. Hotels.com said the ads will run on TV, through social media, and a site, CaptainObviousRunsForPresident.com.