HomeAway Set To Launch SuperBowl Ad Campaign

Austin-based vacation rental site HomeAway is getting set to launch a new campaign related to the Super Bowl, saying today that it will be releasing details about a "new secret government agency" called the "Ministry of Detourism". The firm said the humorous campaign--developed by Austin's ad agency Vendor Inc.--will launch on February 6 with a 30-second spot during Super Bowl XLV. The spot focuses on the secret agency "working to save family vacations."