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HomeAway Plans New Super Bowl Ad Campaign

Austin-based online vacation rental marketplace operator HomeAway reports this morning that it is gearing up for a new, Super Bowl advertising campaign. According to HomeAway, it will launch a new, national ad campaign during Super Bowl XLV on February 6, on the FOX television network. HomeAway did not say how much it will invest in the new campaign, typically a multi-million dollar effort. Last year, the firm launched a Super Bowl ad push that featured Chevy Chase and Beverly D'Angelo is a sendup of National Lampoon's Vacation characters Clark and Ellen Griswold. HomeAway said that this year, it has tapped Austin-based ad agency Vendor Inc. to develop the new ad campaign.