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HomeAway Kicks Off National Lampoon Promo At Super Bowl

Austin-based online vacation rental marketplace HomeAway announced today that it is kicking off a major marketing campaign, based on "National Lampoon's Vacation", at the Super Bowl. According to HOmeAway, it is launching an integrated national marketing campaign, including a movie-trailer style commercial, microsite, and other efforts with actor Chevy Chase and actress Beverly D'Angelo, as part of a spoof on National Lampoon's Vacation. The firm said the campaign will focus on the value of renting a vacation home instead of a hotel. Among other elements of the campaign are a Twitter and user-generated video contest. HomeAway did not say how much it expects to spend on the advertising campaign.