HomeAway Eyes Super Bowl

Austin-based HomeAway, which operates an online vacation rental marketplace, is eyeing the Super Bowl, saying Tuesday that it is planning its first, ever, national advertisement on CBS on the Super Bowl. The firm said the ad--which will run on February 7th during the game--will kick off a national reach marketing effort. The firm is tapping Publicis in the West on the advertisement and marketing effort. HomeAway did not say how much it would be investing in the Super Bowl advertisement and related efforts.