Hive9 Finds $5.4M For Marketing Planning, Performance Software

Austin-based Hive9 said today that it has raised $5.4M in a funding round. The funding came from LiveOak Venture Partners and Silverton Partners, and goes towards the company's B2B marketing planning and performance management software. Hive9 is led by Darin Hicks, and was spun out of marketing agency Bulldog Solutions. The company says its software is aimed at helping marketers plan, measure, and optimize their marketing efforts.