Gowalla Selects TOMS Shoes Winner

Austin-based Gowalla reported Friday that it has awarded the winner for the promotion it ran with AT&T and TOMS Shoes. According to the location-based social networking firm, it awarded Minara, a user from Dallas, as the winner of its contest. The firm said Minara (no full name given) has won a trip to Argentina, to deliver the one millionth pair of shoes given away by TOMS Shoes to a child in need. TOMS donates a pair of its shoes for every pair purchased by consumers. The firm said its user checked in at a DSW shoe store in Dallas to win the prize. AT&T, TOMS, and Gowalla announced the competition in early August. No details on the financial arrangement between the firms have been announced.


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