GoCo Raises Funding, Links With Insurance Company

Houston-based, which is developing human capital management software for the small and mid-sized business market, has scored a round of funding and a strategic partnership with Digital Insurance. Financial terms of the investment were not disclosed., led by Nir Leibovich, develops software to help SMBs manage benefits, payroll, hiring and onboarding paperwork, personnel records management, and more. The two said they intend to take on Silicon Valley startup Zenefits, which has been offering up human resource management software for free to clients, linking those clients up with a range of insurance as those companies grow. Similarly, is also offering up its software for free to SMBs; both companies make their money when employers purchase health and other insurance for employees via their platforms.