GiftCardLab Shells Out $4.0M For Domain Name

Dallas-based gift card site said today that it has acquired the domain name, in a deal worth over $4.0M in cash and stock. As part of the deal, the company said it is shifting its branding and primary URL over to The firm said its acquisition of the domain is the largest domain name purchase this year so far, and is "one of the most expensive domain names ever purchased." offers up a wide range of gift cards for purchase by users, including major retailers, online stores, and more.