GENBAND Launches New Marketing Program

Frisco-based GENBAND, the provider of telecommunications equipment, said Thursday that it has launched a new program to help its customers expand its service offerings. The firm said its new GENVelocity Marketing Assistance Program is aimed at telecommunications operators, resellers, partners and large enterprise customers, and will help them in planning, marketing, training and deploying products. GENBAND said it is looking to decrease time-to-market for some of the advanced features of its products. The firm said the benefits of the program to user will be to allow them to tap into new revenue sources and fend off competitors.