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Gelato Launches Online Dating Site

Austin-based Gelato, a new online dating service run by Steve Odom, launched yesterday at the DEMOfall conference. The new site ties online dating into sites such as Facebook, Twitter, Netflix, and Pandora to help users create more authentic and accurate personal profiles. The online service rates users on authenticity of user profiles based on actions within those social networking sites, and uses that to better match people with dates.