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GameStop, Payless Shoes In Cross Promotion

Grapevine-based video game retailer GameStop and shoe retailer Payless ShoeSource announced this morning that the two are in a cross promotion. According to the firms, GameStop customers will be receiving a $5 off $25 coupon offer on their register receipts good at Payless stores, and Payless customers will get two different promotional offers form GameStop on their own register receipts. Financial terms of the co-promotion were not announced.