eRelevance Finds $4.5M For Marketing Automation

Austin-based eRelevance, which provides a service to help companies with sales and marketing, using marketing automation technology, said last week that it has raised $4.5M in a Series A funding. The funding came from Rally Ventures, and also included Chicago Ventures, Miramar Venture Partners, and Rothernberg Ventures. The company says the funding brings its total raised to $8.6M. Tom Peterson of Rally Ventures joins the company's board with the funding. eRelevance is led by Bob Fabbio.