E2open Acquires Orchestro

Austin-based supply chain network operator E2open said this morning that it has acquired Orchestro, a provider of supply chain analytics software. Financial details of the acquisition were not announced. E2Open said that Orchestro was founded in 1999, and counts Newell Brands, Del Monte, and General Mills, along with many others, as customers of its software. Orchestro's software helps integrate point-of-sale (POS) data, internal ERP data, and third party data to manage shelf availability, track promotion effectiveness, handle new product introductions, and more. E2open is backed by Insight Venture Partners. Orchestro was advised by Avendus Capital in the deal.