Dell Takes On Mid-Market Data Warehousing

Round Rock-based Dell is looking to help mid market and departmental customers with their data warehousing needs, the firm said yesterday. The firm has put together a data warehouse appliance--featuring its PowerEdge servers and Microsoft SQL Server 2012 Data Warehouse Appliance Edition--to attack the market. Pricing on the new product was not announced, but the firm said it is "affordable" and supports up to 5TB of user data. Companies use data warehouse techniques to better understand and segment their customers, using large amounts of customer and business data to extract data out of their organizations.