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Dell Shuffles Sales Units

Round Rock-based Dell said this morning that it has shuffled the organization of its consumer business segments, naming Steve Felice President and Chief Commercial Officer in charge of all of its Public, Large Enterprise, Small Medium Business and Consumer sales. As part of the move, Paul Bell, the current President, Public & Large Enterprise, will retire from Dell. Dell said the move simplifies its customer facing activities. Bell had been at Dell for the past 15 years. Michael Dell said Bell had played a "key role" as a member of its senior management team and would be "truly missed."